Motivational Power Quote
Advertising Interprets Your Message
to the Consumers
“Advertising is the ability to sense,
interpret . . . to put the very
heart of business into type, paper and
in ink.”
Leo Burnett, advertising executive
As I see it . . . . . . .
Advertising interprets your message to
the consumers
For your message to have impact on the
consumer you have to . . . .
■ Have a compelling story on why they
should buy your products or use your services.
■ Tell them what the benefit would be
for them to use your products or services.
■ Inform them why you are and your
company is there best choice.
■ Let them know the value of doing
business with you.
■Tell them why other people have decided
to use services through testimonials.
■ Direct your message at your targeted
audience.
■ Portray a true picture of your
business and one that you can consistently deliver on.
■ Keep your message on point . . . . and
make it easy to read and understand.
■ Create a call to action to contract
you.
■ Always tell the truth.
Advertizing interprets your message to
the consumers . . . . tell the story that will create a buzz about you and your
business. One that is consistently reinforced through your actions.
©2012 Lou Ludwig, Sales and Management
Consultant, Success Coach, Speaker, Trainer and Author
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