Four Essentials of Persuasion

Motivational Power Quote

Four Essentials of Persuasion   

“To be persuasive we must be believable.

To be believable we must be credible.

To be creditable, we must be truthful.”

Helmut Walters, author    

As I see it . . . . . . .

Four essentials of persuasion

Persuasion is the oxygen of life and business.

Without persuasion business crease to exist, relationships would not be formed and all likelihood we would still be living in a cave.   

Persuasion is the gentle art of influencing a person in making a decision, to see a difference point of view and listening to another person’s opinion.

There is a big difference between persuasion and manipulation.

Persuasion is the gentle art of helping people going from point A to point B. A professional persuader creates win-win situations. Develop a strong business base for ongoing business relationships that leads to future referrals.

Manipulation creates a win - lose relationship and is a strong arm tactics used for the personal gain of the person applying the tactics. There is almost no business relationship no likely referrals.

The four essentials of persuasion

1.     We have to be believable

2.     We have to be seen as trustworthy

3.     We have to be seen as person of values

4.     The person has to believe that we have their best interest in our heart. 

The person that masters the art of persuasion is able to help the people that they come into contract with. Many times helping people to make decision that they want to make but are unable to do without help.

The four essentials of persuasion is a soft selling skill with high impact.

©2011 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author

Control Your Emotions When You’re Negotiating

Motivational Power Quote

Control Your Emotions When You’re Negotiating

“You cannot always control

what goes on outside.

But you can always control

what goes on inside.”

Wayne Dyer, author

As I see it. . . . . . . .

Control of your emotions when you’re negotiating

Staying in control of your emotions when you’re negotiating is critical element of successful negotiations.

The person that loses control of their emotions will lose control in the negotiating process.

Experienced negotiator will use tactics in an attempt to have you lose control. They will challenge your personally, your ability and your position in the negotiations. Remain focused on the big picture not the opinion of the other person.

They are employing a negotiating tactic to have you lose control of your emotions and giving and advance in the negotiations.

Focus on the issues and not the people in the negotiating process.

The people that can stay in control of their emotions are in the power position in the negotiations.

Control your emotions when you're negotiating and you will remain in control of the negotiating process.

©2011 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author

Mastering The Real Estate Profession

Motivational Power Quote

Mastering The Real Estate Profession

“Perhaps the single most important element

in mastering the techniques and tactics

of racing is experience.

But once you have the fundamentals,

acquiring the experience is a matter of time.”

Greg Le Mond, cycling champing

As I see it. . . . . . . .


Mastering the real estate profession


The real estate profession is one that’s in a constant state of evolving.


What were once successful strategies or tactics are no longer effective. We find ourselves in a place where what we have done in the past may no longer apply.


Successful real estate professionals have to adjust their approach to the profession and the evolving market conditions. To remain competitive to an evolving professional environment we have to have the right tools.


We first have to master the tools of the trade and the fundamentals of the real estate profession. Our fundaments become the building blocks of a solid foundation for our business. A solid deep rooted foundation is required to weather to challenges that we encounter. A deep rooted foundation will support the weight of our business in going forward.


The professional who successfully masters the fundamentals and the new basics and has the sharpest tools will create a strategic business advantage. A person that consistently applies the skills will accelerate their success journey.


Mastering the real estate profession is a choice to master the fundamentals of our profession, to become a leader in our field and to master our life. In making the commitment to mastery will commit our self to success.


©2011 Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author