Your Services is Your Product

Motivational Power Quote

Your Services is Your Product

“We’ve come around to say that Nike is a

marketing oriented company,

and the product is our most important marketing tool”

Phil Knight, co-founder and former CEO of Nike  

 

As I see it . . . . . . .

Your services is your product

Companies like Nike effectively market their product and as a result their product has instant brand recognition.

As a business professional your product is your services.

You will be judged based on the quality of the services that you deliver to your customers and in meeting and exceeding their expectations.

The customers are setting the bar higher for their expectations for the services they want. As a professional you have to understand the customer, their needs and their expectations. Your role is to meet and exceed the customers’ expectations to remain relevant in their eyes.

Your services are your product. You have to effective converted your services into an effective marketing message to your target audience in your personal promotion and marketing programs.  

Create a marketing strategy to bring brand awareness to the unique selling proposition of your services and the benefits to the customers who use those services.

Consistently deliver services to your customers that exceed their expectation and in time people will seek you out for your services.

Your services is your product and you control the quality of the product and the delivery of the product.

©2011 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author