Four Essentials of Persuasion

Motivational Power Quote

Four Essentials of Persuasion   

“To be persuasive we must be believable.

To be believable we must be credible.

To be creditable, we must be truthful.”

Helmut Walters, author    

As I see it . . . . . . .

Four essentials of persuasion

Persuasion is the oxygen of life and business.

Without persuasion business crease to exist, relationships would not be formed and all likelihood we would still be living in a cave.   

Persuasion is the gentle art of influencing a person in making a decision, to see a difference point of view and listening to another person’s opinion.

There is a big difference between persuasion and manipulation.

Persuasion is the gentle art of helping people going from point A to point B. A professional persuader creates win-win situations. Develop a strong business base for ongoing business relationships that leads to future referrals.

Manipulation creates a win - lose relationship and is a strong arm tactics used for the personal gain of the person applying the tactics. There is almost no business relationship no likely referrals.

The four essentials of persuasion

1.     We have to be believable

2.     We have to be seen as trustworthy

3.     We have to be seen as person of values

4.     The person has to believe that we have their best interest in our heart. 

The person that masters the art of persuasion is able to help the people that they come into contract with. Many times helping people to make decision that they want to make but are unable to do without help.

The four essentials of persuasion is a soft selling skill with high impact.

©2011 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author