Becoming Comfortable in Business

Becoming Comfortable in Business

“Comfort, that stealthy thing that enters the house a guest, and

then becomes a host, then a master and then it becomes a

tamer, and with a hook and whip it makes puppets

of your lager desires.”

Kahlil Gibran, Poet, Visual Artist

As I see it . . . . . . .

Becoming comfortable in business

Becoming comfortable in business . . . . creates a strategic business disadvantage.  It takes the businesses competitive advantage away from the business as it slides in the comfort zone of coming uncompetitive.  

A business either retains its competitive advantage . . . . or it slips away and erodes. Once a business loses its competitive advantage it become very difficult for that business to recapture it.

A business that operates in their comfort zone . . . . is on track to lose their competitive advantage in the market place and to be left behind by their competitors.

The business that steps out of their comfort zone to service their customers’ needs is a forward thinking business. A business that continually strives to meet and exceed their customers’ expectations becomes a leader in their field.

Becoming comfortable in business . . . . leads to a downhill slide. A business that steps out of their comfort zone to service their customers’ needs become a market leader. 

©2014 Lou Ludwig Motivational Power Quote, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author