Why Should I?

Motivational Power Quote

Why Should I?

“The most dangerous question a

prospect or customer ask is

‘Why should I’

and he may ask it more than once . . .

The product and it’s communication stream

must continue to provide him

with both rational and emotional answers.”

Lester Wunaderman, marketing pioneer

As I see it. . . . . . . .


Why should I


When a customer asks that question, unless we have an effective response to that question; business will crease to go forward and the sale would be lost.


In the sales process we have to understand the customer’s needs and motivation. We have to make an effective presentation and demonstrate the benefits and value to the customer for the business relationship to proceed to the next level.


In an effective presentation we have answer the customers concern and remove any doubt they have and ask to move forward and buy.


When a customer asks the question ‘why should I’ we need to be able to respond to that question in an effective manner for the sales process to continue.


Have the answer to why should I and the sale will be made.


©2010 Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author