Business Lessons From Apple Computer

Motivational Power Quote

Business Lessons From Apple Computer

“Business has only two functions

marketing and innovation.”

Peter F. Drucker, business expert

As I see it. . . . . . . .


Business lessons from Apple Computer


Steve Jobs has build Apple’s brand on two basic business principals innovation and marketing.


Apple Computer creates cutting edge product innovation that their customers readily embrace, freely recommend and buy.


As a result of their product innovation Apple Computer has created generations of raving fans and repeat business.


If you have visited an Apple computer store in a shopping center or a mall you see one of the busiest stores in the shopping center or in the model.


Apple Computer attracts people into their stores like a magnet and many times when you walk into store its standing room only.


The Apple Computer’s customers are early adapters. As they buy the new product the Apple customers create buzz for the product and free marketing for Apple and their innovated products.


Much of Apple Computer’s success has been created by world of mouth endorsements and their products being sold by world of mouth.


Apples’ marketing is not an over the tops expensive marketing program, its grass rooted that as no direct cost to the company.


Apples customers have freely created buzz marketing for the company as a result of Apple’s innovational products and the customer overall satisfaction of the products.


Similar products to Apple sell for far less, but the people keep returning to Apple to buy their innovated products.


The business lessons from apple computer is their cutting edge innovation creates satisfied customers. When Apple combines their innovation with satisfied customers Apple creates raving fans.


©2011 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author