Motivational Power Quote
Customers Buy the Sizzle
“Facts tell; stories sell!”
Anonymous
As I see it . . . . . . .
Customers buy the sizzle
When you tell the customer how it works
. . . . your appealing to their logic.
When you tell a story on the benefits it
will have a positive impact on their life
. . . . and how they will enjoy it
. . . . your customer is buying the sizzle.
About 15% of the American public will
buy the logic . . . . 85% will buy the sizzle.
You have to explain the facts to the
customers . . . . and the benefits that facts will have on their life. But when
everything is said and done they want the sizzle.
The sale and purchase of real estate is
an emotion endeavor for your customers. Your customers will buy with their
emotions and later justify it through their logic.
When the customers becomes emotionally
involved with what they’re looking at . . . . that emotion has an enormously impact
on them and they will buy what their looking at.
Customers buy the sizzle . . . . and
that sizzle is an emotional step in the sales process. The real estate
professional that creates that sizzle creates a stepping stone to the sale.
©2013 Lou Ludwig, Sales and Management
Consultant, Success Coach, Speaker, Trainer and Author
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